Zach Thornton

External Affairs Manager, The DMA

Zach Thornton is external affairs manager at the DMA. Since joining the DMA, he has focused on lobbying on privacy and data protection legislation. Most noticeably, working with UK and EU institutions to achieve a balanced General Data Protection Regulation, and now working on the ePrivacy Regulation to ensure that the new legislation doesn’t cripple businesses. He is passionate about politics and current affairs, having stood as a candidate for Borough Councillor in the May 2014 local elections in Tower Hamlets, London.



Session Details

Making Privacy a Brand Asset

Workshop Room B - John Hendry Hall: 2:15pm - 2:45pm

During the session we will run through several GDPR case studies where organisations have made privacy a brand asset, whilst tying in DMA consumer privacy and customer engagement research. You will also gain advice on how to comply with GDPR and improve your marketing communications.

Benefits of attending this session:

  • Learn more about GDPR and practical case studies
  • Ensure your marketing is compliant
  • Advice on Brexit
  • Access to exclusive DMA research


Event Countdown:

132d 16h 43m 37s


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