200 exhibitors at the forthcoming Kent 2020 Vision LIVE 2013 gathered together at the Kent Event Centre last Thursday, to compare handshakes and gear up for the UK’s largest regional business event.
Last week’s Exhibitor Preview meeting provided exhibitors with a valuable half-day of hints, tips and practical advice on getting the most from this important annual networking event. Key contributors included Mark Dance of Kent County Council, Jane Ollis from BSK-CiC, Katie King from Zoodikers, Nick Litton from Revolution Events and Melanie Scott from Facts International, representing the Kent branch of the Chartered Institute of Marketing (CIM).
Guest speaker Christopher Barrat from Greystone Partnership provided some fascinating insights into effective networking within a live event environment – including an examination of key communication skills, objective-setting and follow-up techniques. Christopher’s highly interactive (and entertaining) session had guests practising handshakes such as the ‘wet fish’, ‘double-touch’ and ‘hand crusher’ while looking out for specific formations of new prospects, such as the ‘closed two’ or ‘open three’. He also encouraged all exhibitors to be ‘eagles not vultures’ while attending business exhibitions, taking a pro-active approach to meeting, greeting and giving – rather than resorting to antiquated ‘hard sell’ methods that rarely have a positive outcome.
You can catch some of the highlights on YouTube by clicking here.
With more than 75% of the space now sold for this year’s event (and another sell-out show predicted), potential exhibitors need to sign up fast to avoid missing out on this major opportunity to connect with new and existing customers. To check availability and stand options, please call Alice Boorman or Tom Healing at Revolution Events on 01892-820930. Stands start at just £128 per metre, making it easy to generate a great return on investment for businesses of all shapes & sizes.
More information and free registration at www.kent2020.co.uk.