A major new initiative launches officially at Kent 2020 Vision Marketing LIVE on 23rd October, providing a unique tool for businesses to measure and compare their customer care performance.
In a world where customers are becoming increasingly difficult to satisfy but where satisfaction is intrinsic to success – leading market research company Facts International are launching an innovative Customer Care Index (CCI) to discover what marketers are really doing to influence customer satisfaction.
Although most marketers would agree that caring for customers and ensuring they are satisfied is key to sustaining and increasing company profits – how closely do their actions actually reflect this?
From micro business marketers to those who work for SME’s and blue-chip companies, the Facts CCI will gather key insights around how marketing professionals are interpreting good customer care, whilst also allowing marketers to benchmark their customer care understanding and action against the norm and pick up helpful tips from their peers.
Find out more by attending the free workshop on ‘Making Customer Satisfaction Pay’ on Wednesday 23rd October – where the first results will be launched, as part of the free keynote & workshop programme at this month’s Kent 2020 Vision Marketing LIVE.
Or get involved straight away by visiting: www.facts.uk.com/cci or using the QR code below: