Marketing specialists from CIM, IoD / Disney, Hootsuite and others offer valuable tips on how to improve your marketing in the short, medium and long terms at Kent 2020 Vision Marketing LIVE on 20th October.
The Chartered Institute of Marketing (CIM) believes that transformational thinking will become more and more important as the marketing profession continues to evolve, especially with the inexorable rise of digital media as the new ‘weapon of choice’ for many marketers.
To find out why, make sure you join CIM’s External Affairs Manager, Steve Woolley, for his keynote speech at next month’s Kent 2020 Marketing event. Steve will be exploring the latest trends and thought leadership highlighted by the Institute’s ongoing research programme – and taking a close look at how these are likely to shape the industry over the next 20 years.
Of course, marketing has never been just for ‘big’ companies with ‘big’ budgets and has always been an essential discipline for all successful businesses – whatever their spending power and however long they have been established. In the digital 21st Century, it has never been easier to create new products, services and market niches, presenting major opportunities for ventures that understand the importance of market positioning, building awareness and engaging directly with customers – and a major threat to current market leaders if they don’t!
Drawing on his experience at The Walt Disney Company for his session “Big Marketing Strategies for Every Size of Business”, Tom Christie-Miller, now Marketing Director at the Institute of Directors (IoD) , will explain why businesses of every shape and size are having to develop increasingly customer-centric marketing strategies to stay ahead of the competition in a constantly evolving marketplace.
Other workshops in our dedicated Marketing stream offer valuable advice on generating tangible results via social media, search engine optimisation (SEO) and mid-funnel marketing, presented by social media expert Zoe Cairns and digital marketing leaders such as Hootsuite, Reflect Digital and Objective Designers.
PLUS: Don’t miss Google’s special Digital Garage workshop at 3.30-4.15pm. Click here for more details.
Register now for your FREE place on 20th October at: www.kent2020marketing.co.uk
