Revolution Events today announced new names and new branding for Kent 2020 Vision LIVE, the South East’s premier portfolio of business-to-business events, including the UK’s largest regional B2B exhibition.
From 2016, the Kent 2020 events will be known as the Kent LIVE series, dropping the ‘2020’ to become Kent Vision LIVE, Startup LIVE, Marketing LIVE and BizTech LIVE.
The event series celebrated its Tenth Anniversary in May this year, at the same time as it was acquired in full by Kent-based Revolution Events, who had been organising the events on contract since 2011.
The name change and redesign also represents a relaunch and repositioning of the events for the next ten years, with plans to significantly broaden their appeal to departmental heads, functional managers and other decision-makers, in addition to the core audience of business owners and entrepreneurs.
“Over the past ten years, the ‘2020’ part of the brand has been widely interpreted as relating to the Year 2020 – when it was originally intended to signify perfect 20/20 vision” says Rich Tribe, Joint Managing Director of Revolution, launching the new look today. “With the actual Year 2020 drawing closer, the number element was becoming increasingly confusing and there were firm plans to phase it out even before we took the reins.”
“Hence, we have taken the opportunity to combine this with a more substantial redesign of the brand, in line with some exciting changes we are making for 2016,” continues Tribe. “FACTS International conducted extensive face-to-face research with visitors at our May event, which has prompted a number of exciting innovations and enhancements that we will be unveiling over the next six months.”
Also launched today is the new website for Kent Vision LIVE, incorporating the new image and free registration for places on Wednesday 11th May 2016:
The full schedule of LIVE events for 2016 is now as follows:
Kent Vision LIVE
Wednesday 11th May 2016
BizTech LIVE – Spring
Wednesday 11th May 2016
Start-Up LIVE
Wednesday 19th October 2016
Marketing LIVE
Wednesday 19th October 2016
BizTech LIVE – Autumn
Wednesday 19th October 2016
All events take place at the Kent Event Centre within the Detling County Showground near Maidstone.
FREE REGISTRATION
Visitors can reserve their free place at the May event at the new website:
www.kentvision-live.co.uk
For information about exhibiting or participating at the Kent LIVE events, call Emily Taylor or Gemma Evans at Revolution Events on 01892-820930.
Kent 2020 Vision Start-Up LIVE and Kent 2020 Vision Marketing LIVE are brought to you by Revolution Events in association with The Chartered Institute of Marketing (South East), Kent County Council, KM Group and the Kent Event Centre, with expert marketing support from Zoodikers Consulting and Lavender Blue Media.
