Visitors can attend special workshops presented by experts from The Design Council, GrowthAccelerator and the Intellectual Property Office (amongst others) at next month’s Kent 2020 Vision LIVE.
The FREE workshop programme runs throughout the day alongside the main Kent 2020 event, providing illuminating advice on key issues and challenges for all businesses hoping to use innovation to help them grow as the economic recovery continues to gather momentum. Here are just a few of the highlights from the full programme on 14th May…
11.30am-12.00pm: Using Design as a Tool for Business Growth
Join the Design Council to learn how design can aid business growth and drive innovation when used strategically within a business. This session will introduce the government-funded Design Leadership Programme from the Design Council, designed to show how the use of design can helping you to reach new customers, open new markets and improve the bottom line.
12.15-12.45pm: Growth Through Innovation – What Type of Innovator Are You?
Innovation means different things to different types of businesses: from the development of new products, services or market segments, to internal process or efficiency improvements that may be completely invisible to customers. Mark Addy from GrowthAccelerator explores the key routes to pro-active innovation, illustrating these with successful real-life examples.
3.00-3.30pm: An Introduction to Trade Marks, Copyright, Designs and Patents
Every business will own Intellectual Property – the name you trade under, the look or the function of products you make or use, even the brochures you create to promote your business. All these elements can be protected if they are important to your business and the Intellectual Property Office can help you understand how patents, trademarks, designs and copyright can prove an asset to your business.
These concise 30-minute briefings will provide an excellent introduction to these key areas of innovation, providing you with practical tools and insights to help your business succeed. You can view the full schedule of workshops and keynotes online at www.kent2020live.co.uk, including additional workshops on Social Media, Business Funding, Customer Segmentation, R&D Tax Credits, Health & Safety and Apprenticeships.
Pre-book your places now by clicking here to register for Wednesday 14th May.