Content has been a buzzword in marketing circles for several years. In fact, as far back 1996 Bill Gates declared ‘Content is King’. This has never been truer than it is today but with the ever-growing volume of communications bombarding the average consumer it should perhaps be evolved to read ‘Quality Content is King’. Chris…
Used well, content marketing can be the most powerful tool in your marketing armoury. Rick Davis, Director at Folkestone-based D2 Creative, explains why it is so important and how you can use the approach to develop loyal and engaged customers for your business. We all know that the world of business changes constantly.…
When did you last think about your brand consistency? If you can’t remember, then you need to read this article from John Vingoe, Creative Director at The Hideout, which looks at why brand consistency matters. Brand consistency is important. It creates a visual reference for your target market every time they see or interact with…
Last week around 100 exhibitors attended the Business Vision LIVE exhibitors networking breakfast where they picked up a range of tips on planning and managing a stand, understanding audiences and making sure they are data compliant. Following on from this valuable morning, regular Business Vision LIVE exhibitors, The Hideout, share their tips for making sure…
You may have the best-looking logo, a well-designed website and a glossy brochure, but if your photography isn’t up to scratch then it could be the one thing that lets your brand down. John Vingoe, Creative Director at The Hideout, gives tips to help ensure your choice of imagery doesn’t let down the rest of…
Knowing your audience is a vital piece of the puzzle in the development of any type of content, and yet it is surprising how many marketers don’t have a clear picture of who they are communicating with, or indeed selling to. To ensure you don’t fall into this trap, Chris Callander from G and C…
Are you still confused about GDPR? Are you hearing mixed messages and wondering who to trust. If you are don’t worry, you are far from alone. That’s why, to help you work out the facts from the fiction and ensure your business is heading down the right path, we asked Mr Marketing to bust six…
You have been asked to write a guest blog. It’s a great opportunity for you and your company but you haven’t got a clue where to start. In his guide for guest bloggers, Chris Callander from G and C Media offers some advice on how to approach the task, to get great results from your…
Are you making the most of LinkedIn? We asked Jade Pluck, from LinkedIn to Success to share her tips for anyone looking to make better use of the platform as part of their social media armoury. LinkedIn status updates are a fantastic way to share your wealth of knowledge to all your connections.…
If you are in business then the answer could very well be everything. Despite what the mainstream media may have you believe, there’s more to Artificial Intelligence (AI) than self-driving cars. The technologies that make these high-profile advancements possible are being used in an increasing number of applications—many of which are beginning to influence the…
