Katie King

Founder & Managing Director, Zoodikers


Katie has an MBA, and a marketing career spanning 28 years, during which time she has advised and coached leading brands including Harrods, o2, Arsenal FC, Virgin, NatWest and Accenture.

Katie is Managing Director of Zoodikers, and Co Founder of AI in FM.  She is also Group Chair in the South East for the PRCA, and regularly advises and trains the world’s leading agencies. 

Katie is recognised in the field of Social Business strategy and digital transformation. She is writing a book for Kogan Page on AI and marketing.

Katie has delivered two TEDx presentations and is a regular on the international speaker circuit. She is also a frequent commentator on BBC TV and radio.

Session Details

Business 4.0: How Should Marketing Evolve to Meet the Challenges of the AI Revolution? 

Workshop Room A - Maidstone Hall: 11.15am - 11.45am

Artificial Intelligence (AI) will soon be changing the business rulebook again – with some of its earliest impacts already being witnessed within digital marketing, social media and customer contact centres. 

Almost every sector will soon be undergoing its own AI transformation, driven by increasingly demanding expectations from customers and the imperative to offer them a highly personalised experience (CX) at every interface.

Join Katie King from Zoodikers for a fascinating insight into AI’s impact on every business function and the actions that organisations of all shapes and sizes can start taking today – to evolve their marketing strategies to a new level and thrive in the AI revolution.  

Katie will use real-life case studies to examine where AI is today and explore where it’s heading next, providing a pragmatic framework for success by covering key areas such as: redefining the marketing process, changing managers' mindsets, collaboration & funding, re-skillng existing staff, attracting new talent and maintaining operating margins whilst preparing for the future.

Benefits of attending this session:

  • Cutting through the hype - Katie will cut through the current AI paranoia to provide opinions informed by her extensive research for the book she is writing on AI.
  • Dispelling AI myths - AI and robotics remain in the hype cycle.  Katie will dispel many of the AI myths fuelled by the media frenzy and gamesmanship.
  • Practical examples - Katie will provide real examples of AI’s early impact on businesses across a range of industry sectors, and advice on where to turn.
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