Kent 2020 Vision MARKETING LIVE is an innovative new event for forward-thinking marketing professionals across South East England, designed to provide fresh ideas, practical advice and the latest thinking on key marketing challenges via an intensive day of inspirational keynotes, interactive workshops and a highly focused exhibition.
The event is completely free-to-attend and focuses firmly on maximising the return on investment from every part of the marketing mix – to deliver more integrated campaigns, increase effectiveness and build real competitive edge.
Kent 2020 Vision MARKETING LIVE is organised by BSK-Direct in association with The Chartered Institute of Marketing South East (CIM) and delivered by the same team that deliver Kent 2020 Vision LIVE, the largest regional B2B event in the UK. The inaugural Marketing event will take place on Wednesday 23rd October 2013 in the new Clive Emson conference facility at the Kent Event Centre near Maidstone.
Throughout the day, delegates can hear expert advice on many of the hottest issues for professional marketeers, including a special keynote from Thomas Brown, Director of Research & Insights at CIM, , who will showcase the latest CIM research including insight on business confidence, challenges facing the profession and what organisations are doing to take on those challenges.
Other thought-provoking keynotes include Katie King from Zoodikers on the continued evolution of Social Media, Emma Jones founder of Enterprise Nation on specific challenges for SMEs and Simon Dixon from BankToTheFuture.com on the power of crowd-funding – plus a lively panel of industry experts discussing the integration of digital and traditional marketing channels. Meanwhile, practical workshops cover hot topics such as email and online marketing, data protection, effective market research and search engine optimisation (SEO).
Alongside the free seminar programme, a focused exhibition and networking area will feature a wide range of innovative marketing products and services, showcasing innovative suppliers of web design & SEO, e-marketing, social media, graphic design, print, promotional materials, PR services, market research, lists and data sources, direct mail, advertising opportunities and much, much more.
Chris Callander, Commercial Director at BSK-Direct, explains the rationale behind the first dedicated marketing event from the Kent 2020 stable: “With such a wealth of talent and a thriving creative sector in the county, it was clear that Kent’s marketing community would really benefit from a forum focusing specifically on their needs. The new Marketing event will enable Kent businesses to access a wealth of thought leadership and best practice that will help them to compete on the national and international stage while working with local resources that are right on their doorstep.”
“Our partnership with CIM South East also guarantees a level of expertise and professionalism that would rarely be found outside central London,” continues Callander, “So we are planning to deliver a truly first-class platform for sharing experiences and new ideas.”
The inaugural Kent 2020 Vision MARKETING LIVE is co-located with Kent 2020 Vision START-UP LIVE, the region’s leading event for new businesses – adding even more value for visitors when they attend on 23rd October. Entry is free-of-charge for Marketing, PR and Comms specialists, plus other senior decision-makers such as Managing Directors, Partners and Owner-Managers.
Visitors and potential exhibitors can find out more and register online at the event website: www.kent2020marketing.co.uk.