Marketing 2025: Transformational thinking in the digital age

Marketing specialists from CIM, IoD / Disney, Hootsuite and others offer valuable tips on how to improve your marketing in the short, medium and long terms at Kent 2020 Vision Marketing LIVE on 20th October. The Chartered Institute of Marketing (CIM) believes that transformational thinking will become more and more important as the marketing profession continues to evolve, especially with…

Did you miss your share of £22m?

Research conducted by FACTS International showed that the average value of products/services bought or sold as a result of Kent 2020 Vision LIVE was a whopping £6,642 per visitor in May 2015. Across the full attendance of nearly 3,300 visitors, this indicates that Kent’s premier B2B event generated nearly £22m of new business for the hundreds of organisations that took part this…

The danger of too much pick-n-mix…

Ahead of her keynote session at Kent 2020 Vision Marketing LIVE on 20th October, speaker Katie King from Zoodikers explains why smart marketers need to avoid getting distracted by short-term ‘vanity’ metrics.  Faced with such a wide choice of shiny new tactics and digital marketing tools – from monitoring solutions like Sendible to video blogging opportunities – today’s marketing professionals could be forgiven for feeling like…

Catching new business with Whitefish Marketing…

If you haven’t exhibited at a Kent 2020 event before – or have just forgotten how good they are – here is a first-hand account of Kent 2020 Vision LIVE 2015 from Chris Surridge, Marketing Director at Whitefish Marketing… “Being able to attend and have our own stand at Kent2020 Vision Live was a fantastic experience for everyone at Whitefish…