The danger of too much pick-n-mix…

Ahead of her keynote session at Kent 2020 Vision Marketing LIVE on 20th October, speaker Katie King from Zoodikers explains why smart marketers need to avoid getting distracted by short-term ‘vanity’ metrics.  Faced with such a wide choice of shiny new tactics and digital marketing tools – from monitoring solutions like Sendible to video blogging opportunities – today’s marketing professionals could be forgiven for feeling like…